The Veryfine® Swing for the Seats Sweepstakes was a program created to heighten consumer engagement in the Veryfine brand. The sweepstakes was custom-targeted to a variety of metro areas through unique graphics that leveraged the brand of the local MLB team. The use of QR codes—as well as IP address tracking on Veryfine.com—made it possible to deliver unique content to consumers across the country.
To incentivize School Administrators to engage with the brand, Veryfine awarded grants to a number of school districts around the country. This promotion spanned both digital and traditional media to reach the intended audience including the website and print ad shown below.
The point-of-sale and vending designs are created to appeal to thirsty consumers—driving them to choose Veryfine. Delicious juice on the inside. Tasty graphics on the outside.
Pop's illustration was front and center on all sales publications for Veryfine’s sales force. This packet included a die-cut pocket folder and a full suite of sell sheets.